STYLED ABODE

Styled Abode has always been one of my go-to stops when I’m back in my hometown, so getting to rebrand a shop I’ve loved for years feels extra special!

The heart behind this place is just good. Good for generations, good for the world, good for the community, and good for the people walking in the door.

We landed on a sturdy, midwestern-inspired floral for the icon. Something simple, grounded and lasting. The roots became a thread through - a nod to building something with intention and creating impact that actually lasts.

And the illustrations by the ever-talented Tessa DeJong! I knew I wanted that hand-drawn, artisan feel, and she brought so much life and character to this. So fun getting to collabroate on this one!